If you were not blessed with a green thumb, do not despair – you can also participate in the houseplant game. Horti, the plant subscription service, has just launched two insurance schemes for passionate plant parents who may need extra guidance and protection. Yep, you read that right – houseplant insurance. Given how daunting it can be to start gardening – not to mention how devastating it can be to lose your favorite flower – Horti’s insurance plans are designed to support clients in cultivating long, healthy relationships with their houseplants.
Led by Horti’s in-house herbalist and scientist, Horti’s insurance schemes give subscribers access to the brand’s network of gardening experts, who know how to bring even the saddest of young trees back to life.
“Instead of feeling nervous when they take a new houseplant home, or helpless when the leaves start to brown, we want people to feel confident and hopeful when they begin to understand their nature for care,” he said. Puneet Sabharwal, CEO and founder of Horti. “We believe that indoor plants are the opposite of throw-away culture – they are long-term relationships. These plans are designed to help our community feel safe by promoting these connections in the years to come.”
As for the plans themselves, both are designed to provide temporary support, primarily to new plant parents who are warming up to the whole thing of “keeping something else alive”. The first is the Plant Reassurance Plan, which starts at $ 5 per. month and provides personal advice from Hortis plant sector on anyone plant or flower you own – not just those from Horti. With a click of an image, you receive a diagnosis and a set of instructions to bring your green beauty back to life.
The best plants for each room in your house:
You can sign up for the Plant Resurrection Plan for $ 10 per person. month, which includes personal treatment from the herbalist and the promise of a plant replacement if the resuscitation efforts do not go as planned – they just have to be bought from Horti.
No need to worry about killing a houseplant again. With Horti, you can sleep well at night knowing that your plants are healthy and happy. And when they are not, just call your friendly herbalist in the neighborhood.
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